Are we a good fit?
Let’s find out.
WHAT YOU SHOULD KNOW ABOUT ME
My professional background is varied and complex. Think a combination of business management, events, tourism, traditional and digital marketing, business administration and executive assistance.
Could you do with someone like me on your team?
I am a travel enthusiast and a bit of a digital nomad, or perhaps just a slow traveller. I’m particularly passionate about authentic, experiential, activity or language related travel and looking to work with similarly aligned individuals.
Oh and, in case you were wondering, my name is pronounced ‘Yanna’.
Work Experience Highlights
☆ Tourism Ireland (the Irish Tourist Board) – Worked as a member of the award-winning E-marketing team at one of the world’s leading international tourist boards. Helped to establish an end-to-end Content marketing process; co-ordinated global PPC activity; created monthly Social Media E-zine; monitored and analysed Tourism Ireland’s social media performance.
☆ Fáilte Ireland (the Irish National Tourism Development Authority) – Helped with the coordination and project management of Festivals and Cultural Events Initiative; co-managed development and production of two printed publications, distributed nationwide; curated festival-related content on corporate and consumer websites; liaised with public bodies and journalists on promotion of Irish festivals and events to the wider public.
☆ Wild Rosanna (Outdoor Adventure Centre) – Developed company’s marketing strategies, coordinated development of the company website.
☆ Brack Tours (Tour Operator) – Developed digital marketing strategy for Brack Tours’ portfolio of products and coordinated development of the company’s website.
☆ Stein Study Abroad – Identified and developed brand strategy and action plans for an entirely new product – Chinese Language Services.
- MSc in Tourism Management
- BA (Hons) in Tourism Marketing
- Diploma in PR & Event Management
- Professional Diploma in Digital Marketing
- Diploma in Business Administration
You can learn more about my educational background, professional experience and all the awesome companies I worked with on my LinkedIn profile.